Media students at The Sixth Form College, Solihull have been getting first-hand experience of making radio advertisements this week thanks to the University of Wolverhampton tour bus, run in conjunction with Capital FM.
Complete with mobile recording studio and editing suite, the tour bus has been travelling around the region offering young people the opportunity to get hands-on experience. A level Media Studies students have been testing their skills by recording audio and editing it together to create commercials for the University of Wolverhampton.
Utilising Adobe Audition and Garage Band software that they are accustomed to using on their course here at the College, the students had just a short period of time to record and edit their adverts together and these commercials will be entered into a competition being run by Capital FM.
Nick Waring, Curriculum Leader of Media at the College, enthused: “What a great idea to send a tour bus around the region! Our students thoroughly enjoyed the opportunity to work on the bus. It’s exactly the sort of thing they would have to do if they worked in radio; turning around an advert to a deadline, so it was great experience for them. We’ve been having great fun listening to the adverts they produced and I think they did a great job!”
A level Media Studies students at the College get to experience a range of practical media during their course. As well as radio production, they will complete practical exercises in print media, as they create part of a College magazine. They also get to try out video production, creating part of a video documentary.